AMOLED displays provide higher refresh rates than their passive-matrix OLED counterparts[not specific enough to verify], improving response time often to under a millisecond, and they consume significantly less power. This advantage makes active-matrix OLEDs well suited for portable electronics, where power consumption is critical to battery life.
The amount of power the display consumes varies significantly depending on the colour and brightness shown. As an example, one commercial QVGA OLED display consumes 3 watts while showing black text on a white background, but only 0.7 watts showing white text on a black background. Because the black pixels actually turn off, AMOLED also has contrast ratios that are significantly better than LCD.
AMOLED displays may be difficult to view in direct sunlight compared with LCDs because of their reduced maximum brightness. Samsung's Super AMOLED technology addresses this issue by reducing the size of gaps between layers of the screen. Additionally, PenTile technology is often used to allow for a higher resolution display while requiring fewer subpixels than would otherwise be needed, often resulting in a display less sharp and more grainy compared with a non-pentile display with the same resolution.
The organic materials used in AMOLED displays are prone to degradation over a period of time. However, technology has been developed to compensate for material degradation.
Current demand for AMOLED screens is high, and, due to supply shortages of the Samsung-produced displays, certain models of HTC smartphones have been changed to use next-generation LCD displays from the Samsung and Sony joint-venture SLCD in the future. Construction of new production facilities in 2011 will increase the production of AMOLED screens to cope with demand.
Source : Wikipedia
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